Privacy Policy

1. Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

• First and last name
• Email address
• Telephone number
• Project ZIP code
• Appointment date and time
• Materials you are interested in
• Project type and estimated purchase timeline
• Whether you are purchasing for your home or a client
• Messages, questions, feedback, and other communications
• Communication and marketing preferences
• Information provided during an in-person showroom visit
• Purchase, invoice, delivery, and customer-service information when you purchase materials

Please do not submit Social Security numbers, financial account credentials, health information, or other sensitive personal information through our website forms.

Information Collected Automatically

When you visit our websites, we and our service providers may automatically collect:

• Internet Protocol address
• Browser and device type
• Operating system
• Referring website
• Pages viewed
• Links and buttons selected
• Dates and times of visits
• Approximate location derived from an IP address
• Advertising and campaign identifiers
• Cookie and similar-technology identifiers
• Facebook Click Identifier, commonly called fbclid
• UTM campaign parameters
• Website performance and error information

Appointment and Communication Information

When you schedule an appointment or communicate with us, we may collect:

• Appointment status
• Confirmation and reminder history
• Email and text-message delivery information
• Responses to appointment confirmations
• Call records or notes
• Customer-service history

Calls may be recorded or monitored when legally permitted and when appropriate notice is provided.

2. How We Collect Information

We may collect information:

• Directly from you
• Through our website forms and questionnaires
• Through our appointment-booking system
• During telephone, email, text-message, or in-person communications
• Automatically through cookies, pixels, and similar technologies
• From advertising platforms when you interact with our advertisements
• From service providers assisting with website hosting, customer relationship management, appointment scheduling, communications, analytics, advertising, security, payment processing, or delivery

3. How We Use Information

We may use personal information to:

• Respond to questions and requests
• Determine whether our showroom and materials are relevant to your project
• Schedule, confirm, reschedule, and manage showroom appointments
• Provide appointment reminders and directions
• Help our showroom team prepare for your visit
• Provide information about cabinetry, countertops, tile, flooring, sinks, fixtures, appliances, and other materials
• Provide complimentary showroom and designer guidance
• Process and administer showroom purchases
• Coordinate customer service, delivery, supplier, or warranty matters
• Maintain customer and appointment records
• Prevent duplicate customer records
• Personalize website and advertising experiences
• Measure advertising and website performance
• Understand how visitors use our websites
• Detect spam, fraud, abuse, or security threats
• Maintain and improve our services
• Comply with applicable laws and legal obligations
• Establish, exercise, or defend legal claims
• Send promotional communications when permitted by law and consistent with your choices

4. Cookies, Meta Pixel, and Advertising Technology

Our websites may use cookies, pixels, local storage, and similar technologies.

We may use the Meta Pixel and related Meta advertising tools to:

• Measure visits generated by Facebook and Instagram advertisements
• Understand whether visitors start or complete our questionnaire
• Measure qualified lead submissions
• Measure confirmed showroom appointments
• Improve advertising delivery
• Build or reach advertising audiences

These technologies may provide Meta with device identifiers, browser information, IP address, page activity, campaign information, and conversion events. We do not intentionally include names, telephone numbers, email addresses, or complete street addresses in ordinary browser Pixel event parameters.

We may also use Google services or other analytics, advertising, hosting, and website-performance tools.

You can control cookies through your browser settings. Blocking certain cookies may affect website functionality. You can also adjust advertising preferences through the privacy controls offered by Meta, Google, and other advertising providers.

We do not sell personal information for money. However, disclosures of limited online activity or device information to advertising providers may be considered “targeted advertising,” “sharing,” or a “sale” under certain privacy laws.

To request that we stop using your personal information for targeted advertising, email nora@bellairekitchenandbath.com with the subject line Privacy Opt-Out.

Where legally required and technically supported, we will also process recognized browser-based opt-out preference signals.

5. How We Disclose Information

Customer Relationship and Appointment Providers

We use customer relationship management and scheduling platforms, including GoHighLevel/HighLevel, to maintain contact records, process questionnaire submissions, schedule appointments, and manage follow-up communications.

Communications Providers

We may use email, telephone, and text-messaging providers to send requested information, appointment confirmations, reminders, and permitted promotional communications.

Website and Technology Providers

We may use hosting, analytics, security, spam-prevention, website-performance, and technical-support providers.

Advertising and Analytics Providers

We may disclose limited online activity and device information to advertising and analytics providers, including Meta and Google, to measure and improve advertising effectiveness.

Payment, Supplier, and Delivery Providers

If you purchase materials, we may disclose transaction or fulfillment information to payment processors, product suppliers, manufacturers, delivery providers, and other companies involved in fulfilling your purchase.

Professional and Legal Advisors

We may disclose information to accountants, attorneys, insurers, consultants, and other professional advisors when reasonably necessary.

Legal and Safety Disclosures

We may disclose information when reasonably necessary to:

• Comply with a law, court order, subpoena, or legal process
• Respond to a lawful government request
• Protect our customers, employees, business, or property
• Investigate fraud, abuse, security incidents, or illegal activity
• Enforce our agreements and policies

Business Transfers

Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

6. Mobile Information and Text-Message Consent

We do not share mobile telephone information with third parties or affiliates for their own marketing or promotional purposes.

We may disclose mobile information to service providers that assist us with customer support, appointment management, text-message delivery, fraud prevention, and related operational services.

Text-message originator opt-in information and consent will not be sold or shared with third parties for unrelated marketing. This restriction does not prevent us from using vendors that provide the technical services necessary to deliver and manage our messages.

Your consent to receive marketing text messages is not a condition of purchasing materials or receiving showroom services.

You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance. Message and data rates may apply. Message frequency varies.

7. Email Communications

We may send appointment-related or transactional emails when necessary to provide a requested service.

We may send promotional emails where permitted by law. Promotional emails will include an unsubscribe method. An unsubscribe request may not prevent us from sending nonpromotional communications relating to appointments, purchases, warranties, customer service, or legal matters.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the services described in this Privacy Policy
• Manage appointments and customer relationships
• Complete and document showroom purchases
• Maintain warranty, supplier, accounting, and tax records
• Resolve disputes
• Prevent fraud or abuse
• Enforce agreements
• Comply with legal obligations

Retention periods may vary based on the nature of the information and our legal or operational requirements.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

No website, storage system, or electronic transmission is completely secure. We cannot guarantee that unauthorized access, loss, misuse, or disclosure will never occur.

You should avoid sending confidential or sensitive information through unsecured email, text messages, or general website forms.

10. Your Privacy Rights

Depending on where you live and applicable law, you may have the right to:

• Confirm whether we process your personal information
• Access personal information we maintain about you
• Correct inaccurate personal information
• Request deletion of personal information
• Obtain a portable copy of certain personal information
• Opt out of targeted advertising
• Opt out of the sale of personal information
• Opt out of certain profiling decisions
• Withdraw communication consent
• Appeal a decision concerning a privacy request

To exercise a privacy right, email nora@bellairekitchenandbath.com using the subject line Privacy Request.

Describe the request and provide sufficient information for us to identify the relevant record. We may need to verify your identity before completing the request.

If we deny a request, you may appeal by replying to our decision with the subject line Privacy Appeal and explaining why you believe the decision should be reconsidered.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Authorized agents may submit requests where permitted by law, but we may require evidence of the agent’s authority and verification of the consumer’s identity.

11. Children’s Privacy

Our websites and showroom appointment services are intended for adults. We do not knowingly collect personal information from children under 13.

If you believe a child has submitted personal information to us, contact us so we can review and, when appropriate, delete the information.

12. Third-Party Websites and Services

Our websites may link to maps, social media platforms, appointment systems, suppliers, manufacturers, payment processors, or other third-party services.

We do not control the privacy practices of those third parties. Their own privacy policies govern information they collect directly.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, services, or legal obligations.

The revised policy will be posted with a new effective date. Material changes may also be communicated through the website or another appropriate method.

14. Contact Us

For privacy questions or requests, contact:

Email: nora@bellairekitchenandbath.com
Telephone: (713) 257-0082